Brand Stories
A collection of one-of-one brand stories, shaped in partnership with the exceptional designers behind them — each narrative rooted in their creative truth, their lived experience, and the vision they’re bringing into the world.
STORY 01
Kim Gilchrist
Kim came to Hue ready to step into the design career she’d always envisioned — one rooted in warmth, integrity, and beauty. She creates homes that feel lived-in and deeply personal, layering natural textures with timeless details to bring a quiet sense of ease.
Beyond aesthetics, Kim has a rare ability to read how people actually live — noticing the small rituals, rhythms, and comforts that make a space feel like home. With a nostalgic heart and a sharp business mind, she blends intuition with practicality, creating elevated yet inviting environments that support real life, not just the styled moment.
We distilled her essence into a brand that feels true to her — nostalgic, artistic, lighthearted, and grounded. A visual and verbal identity that honours who she is, and supports where she’s going next.
Services Rendered
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A deep, foundational exploration of Kim’s vision, values, audience, and positioning — shaping a clear, compelling roadmap for her brand’s identity and growth.
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A complete reference for her visual system, including logo usage, colour palette, typography, imagery, and tone — ensuring consistency across every touchpoint.
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Art direction, planning, and execution of custom images and video that express the brand’s warmth, personality, and aesthetic — creating an elevated, authentic library of assets for Kim to use across all platforms.
All photos taken and edited by Bryony.
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Clear, warm, and story-driven messaging that communicates Kim’s essence — from taglines and brand voice to website copy and social captions crafted with intention.
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A cohesive plan for how the brand shows up across platforms, integrating storytelling, visual direction, and voice to support marketing, growth, and audience connection.
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A refined primary mark and supporting variations that reflect Kim’s nostalgic, grounded, and artistic identity.
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A thoughtfully designed site that translates her brand into an intuitive, elevated digital experience — showcasing her work, story, and services with clarity and warmth.
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A suite of customizable, on-brand templates for social media, presentations, and client materials — giving her the tools to show up consistently and beautifully.
Brand Samples
“Bryony made the entire branding process feel clear, intentional, and honestly, magical. She has a rare ability to really understand who you are and translate that into design that feels true and beautiful. Her professionalism, organization, and communication were seamless, and I always felt in the loop and completely supported. Thanks to her creative eye, I now have branding that feels deeply me.”
- Kim Gilchrist
